RETRAIL – Your global exclusive partner with local support
Regional Office Middle East, India & Africa
Fabrice Dessart (Co-Founder & Regional Director MEIA)
18 years Business development expertise in categories confectionary, fine wines, spirits and luxury fashion accessories for the regions Europe and Middle-East, India and Africa (MEIA). Held senior positions and part of management commity in business unit of global listed company in leading luxury group.
HQ and Regional office Europe & Asia
Frank Passmann (Founder & Managing Director)
After various sales and marketing management responsibilities for domestic markets in Europe, developped the global Travel Retail business for a well known luxury brand during 15 years. Held senior management roles and part of the management commity for global listed company in leading luxury group.
Our expertise
- Developing Brand Strategies – what makes you authentic, relevant and different?
- Building Brand identity and Awareness through visuals, messaging, communication and experience including customer post- and after-sales service.
- Brand Activation – How to go to market.
- Channel launch plans and activation through visibility and POS/Trade Marketing. Create brand experience.
- Distribution – Selecting the matching Point of Sales with matching brand adjacency and target audience.
- Assortment strategy - Product development management (category diversification, premiumization, scaling-up) and proven track record in to connect brands with global major Key
- Accounts, Operators and Retailers in all distribution channels:
- Travel Retail
- Wholesale Offline domestic (Prime retailers, Distributors, Importing/logistics partners)
- E-Commerce (Online Retailers, Pure Players and Online Market platforms)
